The G-Star Raw brand was initially launched in 1989 within the Dutch town of Amsterdam. They were originally called Gap Star but changed their name shortly after launch as they believed it had a more international feel. In 1996 G-Star launched their Raw denim concept to critical acclaim. The concept behind the road was simple yet cutting edge, they died the denim cotton as normal during the manufacturing process, but then sold the jeans because they were instead of treating all of them with preserving agents. This meant that upon washing they consumers would start to see the colour change and also the jeans shrink, they created the name Raw since the jeans were essentially raw untreated products.
The brand is revolutionary having its jeans collection and uses stitching, extra pockets and buttons to offer each style a really unique look, a great many other denim brands have attemptedto copy their styles but haven't come near the originality and concentrate of G-Star jeans.
Their range of jeans is vast with every cut and colouring available plus they use organically produced cotton to produce a new array of jeans. Many pairs with the their jeans feature the 96 logo, that takes its name from the year they launched the Raw range that they are famous.
G-Star produce both menswear and ladies wear collections and a lot recently have formulated a line of clothing for youngsters. Their three flagship stores can be found in The big apple, Australia and their country of foundation The Netherlands.
G Star Jeans
G Star Jeans
G Star Jeans
01/03/2011
G Star Jeans
G Star Jeans
The G-Star Raw brand was first launched in 1989 inside the Dutch city of Amsterdam. They were originally known as Gap Star but changed their name soon after launch because they believed it stood a more international feel. In 1996 G-Star launched their Raw denim concept to critical acclaim. The idea behind the line was simple yet cutting edge, they died the denim cotton as normal through the manufacturing process, however sold the jeans because they were as opposed to treating them with preserving agents. This meant that upon washing they consumers would begin to see the colour change as well as the jeans shrink, they developed the name Raw because the jeans were essentially raw untreated products.
The brand is revolutionary having its jeans collection and uses stitching, extra pockets and buttons to offer each style an extremely unique look, a great many other denim brands have attemptedto copy their styles but have not come near the originality and concentrate of G-Star jeans.
Their range of jeans is vast with every cut and colouring available and so they make use of organically produced cotton to produce a new range of jeans. Many pairs with the their jeans feature the 96 logo, that takes its name in the year they launched the Raw range which is why they are famous.
G-Star produce both menswear and ladies wear collections and a lot recently are creating a line of clothing for children. Their three flagship stores are situated in The big apple, Australia and their country of foundation Holland.
G Star Jeans
